From Silicon Valley
Over 80 years combined technical, marketing, and creative experience — built inside the world's biggest companies, now working for your's.
Who We Are
Sweet Anchovies is built on deep, direct experience at the companies that shaped modern technology. Our consultants have worked alongside some of the most iconic leaders in Silicon Valley, bringing that rare, hard-won perspective to every engagement.
We don't just study best practices — we helped write them. Whether you need strategic direction, operational improvement, or a creative spark, we deliver results grounded in real-world execution.
Meet the Team
What We Do
Three core disciplines. One integrated approach.
We take a big-picture view of your organization — assessing strategy, operations, and technology — then map out a clear plan for improvement, complete with presentations to secure management buy-in.
From campaign strategy to video production and digital marketing, we help your product connect with customers. Our roots are in world-class marketing communications and our goal is always to sell.
Exclusive Product
Born from a DoD consulting engagement, Haystak solves the universal problem: finding the files you know exist. Sweet Anchovies is the exclusive reseller of this powerful enterprise search solution.
Leadership
A company is only as good as its people. Ours have Apple, J.P. Morgan, and Morgan Stanley on their résumés.
Founder
20+ years in sales and marketing at Apple, with direct experience working for Steve Jobs, Larry Ellison, and Bill Gates. Led international expansion across the UK, US, Europe, and Asia.
CEO
32 years at Apple across marketing, sales, and operations. Expert in back-end systems, program delivery, and the change management needed to drive infrastructure deployments.
COO
15 years leading trading and sales operations at J.P. Morgan. Designed business workflows and controls for Global Currencies, Emerging Markets, and Global eCommerce trading.
CTO
Co-founder of RSKGroup, LLC with 20+ years in technology solutions. Former Apple event engineer, Director of Professional Services UK, and solutions architect for video production infrastructure. Author of the Xsan 2 Administration Guide and Mac OS X Security and Mobility Reference Guide.
CMO
Retired Apple veteran since 1998. Hand-selected by Phil Schiller to lead product marketing for professional video. Instrumental in helping make Apple the world's largest corporation.
Senior VP Government & Education Solutions
Former Portfolio Manager and Financial Advisor at Morgan Stanley. Founder of ECHO 5 KILO Inc., and a proud USMC Infantry Platoon Sergeant and Fleet Anti-Terrorism Security Team veteran.
VP Aeronautics & Healthcare
Former VP of operations and strategy at a sports marketing firm. Technical consultant for Apple, Disney, and Etihad Airways. Co-founder of the Bob Hoover Academy, a 501(c)(3) aviation nonprofit.
Whether it's strategy, operations, creative, or technology — we've seen it before and we know how to fix it.